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Event infra Group
Event infra GroupA Leading Exhibition & Event Ecosystem

Building a leading exhibition & event ecosystem

Independent CompaniesShared StrengthSustainable Growth

Event Infra Group is building a leading ecosystem of specialised companies within the exhibition, event and presentation industry. Every company retains its own identity, brand, customer relationships and entrepreneurial spirit.

Arena stage with an aluminium lighting truss and spotlights above an empty stage
Exhibition hall with white stands and visitors walking between the booths

About

Why The Event Infra Group

The exhibition and event industry is built by passionate entrepreneurs. Many of these businesses have been successfully built over decades by founders and family-owned companies. However, the market is changing rapidly:

  • Customers demand more.
  • Projects become increasingly complex.
  • Technology evolves faster.
  • Margins are under pressure.
  • Finding skilled employees becomes more difficult.

At the same time, many business owners are approaching retirement while struggling to find the right successor.

We believe there is a better solution.

Instead of selling to large financial investors or multinational corporations, we are building a long-term entrepreneurial group where independent companies continue doing what they do best while benefiting from the strength of a larger organisation.

That is why the Event Infra Group was created.

Building A Leading Exhibition & Event Ecosystem.

Rather than creating one large organisation, we bring together strong independent companies that reinforce one another through collaboration, shared expertise and strategic synergies.

Every company retains its own identity, brand, customer relationships and entrepreneurial spirit.

Independent CompaniesShared StrengthSustainable Growth

Close-up of an aluminium exhibition truss structure in dark grey tones
Portrait of Cyrus Truijens in a beige blazer against a black background
Cyrus Truijens

We Are Builders Ourselves

Our goal is not to manage businesses from a boardroom. Our goal is to help great companies become even stronger by sharing knowledge, creating commercial opportunities and building sustainable long-term value together.

We invest as entrepreneurs.We think as entrepreneurs.We build alongside entrepreneurs.

How we acquire

We are happy to explain how we acquire companies.

Selling a business is one of the most important decisions an entrepreneur will ever make. That is why we are open about how we work — and we are happy to walk you through it personally.

Two businessmen shaking hands across a table

Majority ownership — step by step

We acquire a majority of the shares.

Our intention is always to acquire the majority of the shares in your company. This does not have to happen all at once: the transfer can be done in phases, at a pace that suits you and your business.

Your role after joining — your choice

  1. 01

    Stay on — without a fixed end date

    You can remain involved as an entrepreneur in your company, with no predetermined end date.

  2. 02

    A phased exit with a clear horizon

    Together we set out a phased exit track with a clear end point on the horizon.

  3. 03

    Phase out, in consultation

    In consultation with us, you gradually step back from the business at a pace that works for you and your team.

All of this is open for discussion and shaped together — no fixed template, a route that fits you and your company.

Request the ‘How we acquire’ document

How we acquire — document

Receive our ‘How we acquire’ document

Leave your details and we will send you the document explaining our acquisition approach, including how a phased majority acquisition and your role afterwards can work.

If you have built a successful business and are looking for the right long-term home for your company, we would welcome the opportunity to start a conversation.

  • Majority acquisition, possibly in phases
  • Stay on, phase out or a phased exit — shaped together
  • Your company name, brand and team stay

More Than an Acquisition. A Partnership for Long-Term Growth.

At Event Infra Group, we don’t simply acquire companies. We protect what has been built, respect the people behind it and create opportunities for the future.

Our ambition is to build a network of outstanding specialised companies that remain independent, but become stronger together.

By joining Event Infra Group, companies gain access to the knowledge, resources and opportunities of a larger group, without losing what made them successful.

Several hands joining wooden puzzle pieces together

Mission

Our Mission

We acquire, strengthen and connect businesses that contribute to a more efficient, innovative and financially resilient exhibition and event industry.

Our objective is to create long-term value for customers, employees, suppliers and shareholders through sustainable growth and operational excellence.

Our Core Values

  • Family Entrepreneurship
  • Long-term Thinking
  • Trust
  • Innovation
  • Operational Excellence
  • Partnership
  • Freedom with Accountability

The Industry Is Changing

  • Labour Shortages & Rising Costs

    Finding and retaining skilled employees has become one of the industry's biggest challenges. Wages continue to increase across Europe.

  • Pandemic – COVID-19

    COVID-19 reminded our industry that unexpected global events can bring business activity to an immediate halt.

  • Economic Uncertainty

    Economic cycles directly influence investments in exhibitions, events and marketing activities.

  • Geopolitical Developments

    Recent developments have shown how quickly global events can impact our industry.

  • Supply Chain Disruptions

    Working together creates stronger and more flexible supply chains.

  • Technological Change

    Digitalisation, Artificial Intelligence, automation and new production technologies continue to reshape our industry.

Why join

What Joining Event Infra Group Means

  • More Commercial Opportunities

    Become part of a larger network of specialised companies serving the same industry. Together we create new sales opportunities through referrals, cross-selling and joint customer relationships while every company maintains its own commercial identity.

  • Accelerated Growth

    Growth requires capital, knowledge and the right network. Within Event Infra Group, companies benefit from shared expertise, strategic investments and commercial cooperation that help accelerate sustainable growth.

  • Stronger Together

    Every company keeps doing what it does best. At the same time, we actively share knowledge, expertise and experience between entrepreneurs who understand the same market and face similar challenges. Together we solve problems faster and make better decisions.

  • Operational Synergies

    Many companies face similar operational challenges. By collaborating where it creates value, companies can benefit from shared purchasing, logistics, production capabilities, technology and best practices without losing their independence.

  • Financial Stability

    Being part of a larger group creates resilience. Diversification across products, customers and markets reduces risk and provides a stronger financial foundation for future investments.

  • Access to a Strong Entrepreneurial Network

    One entrepreneur has experience. A group of successful entrepreneurs has decades of combined knowledge. Within Event Infra Group, business owners gain access to a trusted network where ideas, experiences and solutions are shared openly.

  • Long-Term Continuity

    Many founders have spent decades building their businesses. Our objective is to preserve that legacy. We invest for the long term, ensuring companies remain healthy, independent and lasting for generations.

What Will Never Change

With the Event Infra Group your company does not lose its identity.

We believe the strength of our group comes from the individuality of every company.

Therefore we are committed to preserving what makes each business successful.

  • Your company name
  • Your brand
  • Your employees
  • Your customer relationships
  • Your entrepreneurial culture
  • Your market expertise
  • Your independence

Together We Create More Value

Independent CompaniesShared StrengthSustainable Growth

Glass office towers rising against a clear blue sky

Synergies

The Synergy Benefits

  1. 1

    Sales & Cross-Selling

    A shared customer database creates a true share-of-wallet strategy.

  2. 2

    International Sales Power

    One international commercial network available to multiple companies.

  3. 3

    Lead Generation

    Marketing and commercial lead generation organised across the group.

  4. 4

    Central CRM & Sales Intelligence

    Combining this information creates valuable commercial intelligence.

  5. 5

    Group Purchasing & Supplier Consolidation

    We improve the entire supplier economics of our companies.

  6. 6

    Centralised Administration

    Establish group-wide preferred supplier relationships.

  7. 7

    Credit Management & Factoring

    Centralised credit management can significantly improve the cash cycle.

  8. 8

    Central Cash Management

    We become an intelligent allocator of capital.

  9. 9

    Risk Management

    Within a diversified group, risk can be spread.

  10. 10

    Logistics Optimisation

    Transportation optimisation beyond negotiating better freight rates.

Looking up into a green forest canopy, a symbol of long-term growth

Our Promise

Together, we create an ecosystem where specialised companies retain their individuality while benefiting from shared knowledge, commercial opportunities and operational strength.

Join the Event Infra Group

Together, we build the future of a sustainable Event Industry.
Where People meet People.

Address

Klapbrugweg 6
1332 AK Almere

The Netherlands

Request ‘How we acquire’